An instrument to build a bond of trust between the initiator and stakeholders of a wind energy project
The basic principle is that involving stakeholders at an early stage creates a bond of trust between them and the initiator. When the parties aim for a permanent relationship, it will not only benefit the stakeholders involved, it also ensures initiators will be able to realise projects faster and within budget, as any unnecessary resistance is prevented.
As individuals we voice our opinions on a growing basis. We discuss the news online and we like to share videos via social media. People like to be online and as such they are increasingly involved in the decisions taken by their local authorities. The use of social media and online tools to inform people, to design, discuss, respond and vote make online participation possible. In addition to traditional channels. This offers opportunities to better inform and involve stakeholders and it creates added value for a project.
E-participation during the realisation of projects
E-participation is the use of digital resources such as social media, blogs, apps and digital debates in order to facilitate and improve participation.
How does it work?
Social media such as Facebook, Twitter, Linkedin and Youtube are (additional) means of communication that enable an initiator of a wind project to maintain contact and exchange information with stakeholders.
Wind Minds offers support
Wind Minds offers its services for a large part of a project and it often is involved in a project already. This makes it easy to create substantive content and to use it for the communication with the public and other parties involved.
A social media strategy describes how, why and when social media can be used.
Analysis and management
We use special application to monitor your wind energy project on all social media channels. Is the sentiment positive or negative? Which persons or groups of people are they? Early observation makes it possible to hold discussions with the right parties in time.
Implementation and training
Wind Minds is happy to arrange your social media activities, but we can also offer support by means of the right training.
For more information, please contact Mariëlle de Sain, environmental specialist at Wind Minds. E-mail: email@example.com, Tel. 06 52 86 82 98.